How have hand and nail care treatment services changed?
Within the world of beauty, hands are an essential part of a person's first impression. Nowadays they are increasingly important and have begun to gain a special prominence among the different services offered by beauty salons. Brands worldwide are responding to the rising demand by offering more variety of products every day. Currently, customers' specific needs are better served than ever before. Thus, beauty professionals should be able to find new ways to fit their products to new customers' buying habits. On the one hand, beauty professionals should complement their training to update their services and treatments. And on the other hand, professionals should inform and advise customers so that they can make the best choice for their skin
How can we contribute to increasing a beauty salon's profits?
Confidence is key. Customers should consider the beauty professional as an image and wellbeing consultant. This may be an opportunity to offer them more specialized and complementary services. The professional should be able to offer beauty maintenance products after completing the initial service.
Another key to success is to adapt products and services to a wider range of clients. In order to capture different customer segments you must be ready to provide a wide variety of services and differentiating your product by ensuring high quality
In the recent past what target new markets have appeared?
Men are increasingly important as a market segment, and are proving to be a sales growth opportunity. They are demanding customers, but also loyal and profitable. Since the supply of high quality beauty services for men is limited, they are more willing to pay higher prices if satisfied with a product. It will be necessary to introduce new treatments and products if we hope to increase demand among male customers.
What treatments and manicure products must not be missing in a beauty salon?
The following products can not be missing in a good manicure service: a good disinfectant solution, scrubs for different skin types, a treatment product (for example, a Liponourishing Complesuch in Cold paraffin) as well as a good oil or Massage cream. Always finish using a specific treatment for nails and cuticles, since both are also part of the hand. The beauty salon should be able to differentiate its service from its competitors and be creative in encouraging customer loyalty, for instance by varnishing nails after a separate hand treatment.
Is the manicure a business with a future?
There is no doubt about it. Customers care about their hands more and more every day and realize there are specific services for them. Of special importance is for professionals to learn how to propose and offer more complete services to their customers (VIP treatments, artificial nails or nail art). Another business area with a growing demand is that of foot treatments. We must not forget about feet as they are a very important part of our body, not only in relation to health, but also for aesthetic reasons, especially during the summer.
THUYA's International Technical